The best job advertisements Tell your company story in a way that shows how it brings value to customers. Describe your unique company culture with specific examples. Include industry-specific skills, tools, and jargon (for example, a programming language or software platform that is part of the job). Include a salary range – pay transparency is becoming the norm, and if you choose not to post a salary range, your candidates can find pay information online anyway. Mention location – almost all job seekers use a location keyword in their job search. Highlight the big benefits right at the top of the ad. Consider using testimonials from current staff in your ad or linking to a video about your company. Make the job ad easy to read and understand by using a clear organizational style.